Influential?
Some of you might have heard about Fast Company’s project to document and determine influence on the web. Mucho clever interface for illustrating relative influence. It does demonstrate the reach of various social media, but one might question what the reflection is of actual influence? Is it who ya know? Is it the reach of my company’s rolodex? According to them and the 80/20 rule, I am doing OK.
Apparently, I have some modicum of influence.
BTW, If you would like to spread my influence and just click on this link: http://fcinf.com/v/c27a. I would certainly appreciate the boost.
So I’m in the top 20% of influencers on the web according to Fast Company. That’s neat, but the follow-on question is how I can monetize that influence? That is, how does this popularity measure drive business? It doesn’t, unless you have a plan for using all of the various social media outlets in a coordinated fashion to help promote your brand and, most importantly, engage prospects and customers so that your influence is reflected in sales or billable revenue.
A fascinating experiment, that I hope helps you imagine the possibilities that the people’s forum that is the web now presents.
’nuff said.
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