Social media and game developers collide to help children with the Humble Indie Bundle #2. Pay what you want for a handle of cross-platform games without the evil DRM. Check this out.
Notice how they blend viral video with real-time stats to goad encourage people to name their price as high as reasonable while helping charities, the developers in whatever combination that you prefer. This offers a new angle for non-profits to leverage when seeking much needed funds never mind the fact that a bunch of enlightened developers are demonstrating the real value/utility that well-architected software can yield without the DRM monkey-wrench.