Words Matter More than You Think When it Comes to Winning Customers

popcorn

Yes, indeed, words do matter a heck of a lot when you are looking to win the hearts, minds and dollars of your target audience. In fact, the next time you think that you don’t need someone expert in writing compelling marketing copy for your website, brochure, speech or whatever–Think Twice. Why? As it turns [...]

Filed Under: B2B Marketing, B2C Marketing, Copywriting, Social Media, Web

Everything Old is New Again – Amazon Style

Empty-Milk-Bottles-213x300

Have you ever purchased groceries online? Right, I didn’t think so. Yeah, it’s ok to order some dry goods and things online but it just wasn’t quite the same thing as being there live and in person. Well, Amazon is pushing the envelope and testing out weekly free grocery deliveries to your home, if you [...]

Filed Under: B2C Marketing, Customer Service, Web

Games for Charity

Social media and game developers collide to help children with the Humble Indie Bundle #2. Pay what you want for a handle of cross-platform games without the evil DRM. Check this out. Notice how they blend viral video with real-time stats to goad encourage people to name their price as high as reasonable while helping [...]

Filed Under: Non-profit, Social Media, Web, Web Video

Fast Company: The Influence Project–Baby, Am I???

Influential? Some of you might have heard about Fast Company’s project to document and determine influence on the web. Mucho clever interface for illustrating relative influence. It does demonstrate the reach of various social media, but one might question what the reflection is of actual influence? Is it who ya know? Is it the reach [...]

Filed Under: Social Media, Web Tagged With: , ,