Words Matter More than You Think When it Comes to Winning Customers

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Yes, indeed, words do matter a heck of a lot when you are looking to win the hearts, minds and dollars of your target audience. In fact, the next time you think that you don’t need someone expert in writing compelling marketing copy for your website, brochure, speech or whatever–Think Twice. Why? As it turns [...]

Filed Under: B2B Marketing, B2C Marketing, Copywriting, Social Media, Web

Finding the Voice of Your Business – COSE Small Business Conference 2010

The COSE Small Business Conference was an exciting and business stimulating event this year with lots to learn. Attendance was up and business was happening. We presented a workshop on Finding the Voice of Your Business along with Ted Wallingford of Best Technology Strategy and people got drumming along with the beat as they learned [...]

Filed Under: B2B Marketing, B2C Marketing, Drum Circles

Lead Generation is the Most Significant Challenge for B2B

Marketing Sherpa continues to drill down into the real challenges that small and medium size businesses face when marketing their products and services to other businesses. This recent chart illustrates the overarching drive for rustling up decent leads in a rough economy. What is interesting to note is the emphasis on old school marketing notions [...]

Filed Under: B2B Marketing, Lead Generation Tagged With: ,

B2B Marketing Survey from Marketing Sherpa

These guys have loads of great insight into marketing and emarketing best practices. I read them all the time. It is actionable, good stuff for small to medium as well as large size businesses. They are doing their annual B2B Marketing Survey and I invite you to participate at: Share your B2B insights – 7th [...]

Filed Under: B2B Marketing Tagged With: