Words Matter More than You Think When it Comes to Winning Customers

popcorn

Yes, indeed, words do matter a heck of a lot when you are looking to win the hearts, minds and dollars of your target audience. In fact, the next time you think that you don’t need someone expert in writing compelling marketing copy for your website, brochure, speech or whatever–Think Twice. Why? As it turns [...]

Filed Under: B2B Marketing, B2C Marketing, Copywriting, Social Media, Web

The Social Media Mystery Solved

bermudatriangle

’nuff said. with kudos to Fuschia Macaree for incredible insight and wisdom. ;-0

Filed Under: Social Media

Everything Old is New Again – Amazon Style

Empty-Milk-Bottles-213x300

Have you ever purchased groceries online? Right, I didn’t think so. Yeah, it’s ok to order some dry goods and things online but it just wasn’t quite the same thing as being there live and in person. Well, Amazon is pushing the envelope and testing out weekly free grocery deliveries to your home, if you [...]

Filed Under: B2C Marketing, Customer Service, Web

Games for Charity

Social media and game developers collide to help children with the Humble Indie Bundle #2. Pay what you want for a handle of cross-platform games without the evil DRM. Check this out. Notice how they blend viral video with real-time stats to goad encourage people to name their price as high as reasonable while helping [...]

Filed Under: Non-profit, Social Media, Web, Web Video

Finding the Voice of Your Business – COSE Small Business Conference 2010

The COSE Small Business Conference was an exciting and business stimulating event this year with lots to learn. Attendance was up and business was happening. We presented a workshop on Finding the Voice of Your Business along with Ted Wallingford of Best Technology Strategy and people got drumming along with the beat as they learned [...]

Filed Under: B2B Marketing, B2C Marketing, Drum Circles

Social Media Drives Organ Donors från Sverige with Love

Dig this. The Swedish Medical Center dudes hit the slopes  to promote organ donorships and are using social media to do it. Streaming video and tweets from the slopes of Mount Ranier helps raise the visibility of the need for organ donors…and shows one cool way to use social media for good. Tack och hej.

Filed Under: Short Bits, Social Media

Something for Everybody-Is Your Marketing DEVO?

Devo, yes the Akron band, is back again with their first new album in 20 years. The cynical, strike that, sardonic agent provocateur of the music world has some lessons for us marketers, especially the small to medium size business marketers. Something for Everybody was crafted with the market in mind. As long time social commentators, [...]

Filed Under: B2C Marketing, Focus Groups, Product Concept Testing, Social Media, Web Video

Fast Company: The Influence Project–Baby, Am I???

Influential? Some of you might have heard about Fast Company’s project to document and determine influence on the web. Mucho clever interface for illustrating relative influence. It does demonstrate the reach of various social media, but one might question what the reflection is of actual influence? Is it who ya know? Is it the reach [...]

Filed Under: Social Media, Web Tagged With: , ,

Lead Generation is the Most Significant Challenge for B2B

Marketing Sherpa continues to drill down into the real challenges that small and medium size businesses face when marketing their products and services to other businesses. This recent chart illustrates the overarching drive for rustling up decent leads in a rough economy. What is interesting to note is the emphasis on old school marketing notions [...]

Filed Under: B2B Marketing, Lead Generation Tagged With: ,

The World of Social Media-Who lives Where

Just saw this fascinating map of the Internet from the standpoint of number of users. It presents a fascinating look at how social media fits into the scheme of things. Check it out: 2010 Social Network World Map So who is your neighbor? And how does it drive business to you?

Filed Under: Social Media Tagged With: